Friday, December 17, 2010

Flashback Friday ~ Zona Home, Holiday, 1996

I think Zona Home was the very first decor book that I purchased retail; it was $50, and in 1996 that was A. LOT of money for this squirrel.

Looking back now, Louis Sagar's vision of the home was really forward-looking for that time. I think his book was the one thing that dragged me (gently) out of the 80s and into a love of the kind of beautiful space where it's okay to bring in sticks and pods and bird's nests and God knows what else from outside to live with for awhile, and then to put back into nature when you're "done".  Because of this, my husband would probably happily pummel Mr. Sagar.

When people talk about design in the 90s, they usually point to the monastic, minimalist thing that went on in fashion, but look at these photos! They are so packed with stuff, I can hardly tell what's going on in there. I spent hours reading this book, staring at the photos trying to figure out Sagar's "recipe".

The book includes a lot of thoughtful writing, as well as photos, and needs to be read over time to discover that what Sagar was really talking about back then (Sagar sold Zona Home which, by 1998, had expanded to 9 stores, to a private investment group) was trying to be more attuned to your environment, the seasons, the function of space in your home, ritual, the hand of the artist, and the true meaning of home.

Here's Zona Home's vision for the holidays, circa 1996. Happy weekend, everyone!

(click photos for larger, readable viewing)




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